A visit to P&G
The idea was to introduce the company as a place applicants could explore. A reception screen connects eight departments, with a character waiting in each one. Short conversations introduce the work and lead into employee benefits.
Starting with a graduate’s choices
The opening puts the applicant at a crossroads: go abroad, start work or continue studying. The response, “I want it all,” leads into P&G.
The experience uses a horizontal phone layout. Bold arrows, large type and photographic backgrounds carry the opening sequence, followed by patterned frames and dialogue panels inside the company.
Meeting the departments
The eight choices are customer business development, finance, market research, supply-chain management, brand management, information technology, human resources, and research and development. Each has its own character set against a workplace background. The human-resources guide is an ape, using a Chinese pun on yuan: a syllable in the term for human resources that sounds like the word for ape.
A yellow navigation bar stays in the same position throughout the department pages. Applicants can look at employee benefits, move to the next department or return to reception. Blue stripes, graphic patterns and dialogue boxes keep the pages connected while the characters change.
